Google ad ultra

Ultra Mobile needs a brand video optimized for Google Ads that can concisely deliver the brand message “Connect to your world without compromise.”

Parameters:

  • Must be no longer than 30 seconds

  • Include 3 product features (5G on the T-Mobile network, Free International calling to 90+ destinations, plans for $10/mo.)

Challenge

my role

  • Art direction

  • Storyboarding

  • Graphic design

  • Animation

  • Voice directing

  • Audio production

The concept of the video was to take the viewer on a journey into the Ultra Mobile logo where they travel through a technological world of connections to discover key features about the brand. I utilized stock video to blend with original graphics and brand assets to create this wireless world of possibility.

SOLUTION

Since this video was primarily gong to be viewed on the internet, I opted for a motion type approach relying on graphics that signify connection. This was to ensure the video could be seen and understood without any sound.

Mint Mobile Holiday Promo